Designing for irrational minds
July 2019 ⟡ UX Bristol
Most designers and product people realise their users are irrational, and might even know a bit about common cognitive biases that affect user behaviour. But it's a little harder to work out how to tailor your designs for users' irrational minds. This hands-on workshop introduced some theory and some practical techniques for behavioural design.
How to do effective research in an irrational world
September 2016 ⟡ Agile on the Beach
Behavioural psychology has uncovered how unrealiable people's memories are, along with their abilities to predict their future actions or emotions, or even answer questions about their present feelings truthfully. This talk gives some details of these aspects of human irrationality, and suggests some way UX research can get to the truth regardless.
Privacy: I do not think that word means what you think it means
July 2015 ⟡ OpenTech
I spent half of 2014 working on a privacy product for mainstream users. In this talk I shared the most useful and/or interesting discoveries from this project, including what I learnt about the role of 'security theatre' in digital design.
Why you shouldn't (always) listen to your users
May 2015 ⟡ UserConf London
You can't always trust what your users say. This talk explained how cognitive bias and other psychological quirks can prevent research participants from telling you the truth, and suggested some ways to get around these problems.
Behavioural Design: what why and how
March 2015 ⟡ Product Tank London
This month's Product Tank was focused on product psychology. My talk focused on the pragmatic: how do you take what psychology teaches about the way people choose and behave, and use it in your design process.
Ignite talk: 5 lies we tell each other about creativity
November 2013 ⟡ Ignite at Strata
Conventional wisdom on creativity is often flat-out wrong. In this lightning talk I busted five of the biggest myths about creative work.